This privacy policy sets out how this website (hereafter “the Store”) uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
What We Collect
We may collect the following information:
- name
- contact information including email address
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers
For the exhaustive list of cookies we collect see the List of cookies we collect section.
Lawful Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we must have a valid legal reason for processing you personal data. The lawful bases we rely on are:
Contractual necessity
We process your name, contact details, and payment information because it is necessary to fulfil your order, arrange delivery, and provide after-sales support.
Legitimate interests
We may process your data where we have a legitimate business interest that is not overridden by your rights, such as improving our products and services, analysing website usage, and ensuring site security. Where we use Microsoft Clarity to understand how visitors interact with our website through session replays and heatmaps, we do so on this basis.
Consent
Where we send you marketing emails about new products, special offers, or other promotional information, we do so only with your consent. You can withdraw your consent at any time by using the unsubscribe link in any marketing email or by contacting us.
Legal obligation
We may process your data where it is necessary to comply with a legal obligation, such as keeping financial records for tax purposes.
You have the right to object to processing based on legitimate interests at any time. If you wish to do so, please contact us using our Contact Us information.
What We Do With The Information We Gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail. We may use the information to customise the website according to your interests.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
How We Use Cookies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Session Recording and Heatmap Analytics
We use Microsoft Clarity to understand how visitors interact with our website. Clarity is a session recording and heatmap tool provided by Microsoft Ireland Operations Limited.
What Clarity collects:
- Mouse movements, clicks, scrolls and tap behaviour
- Pages visited and navigation paths
- Time spent on each page
- Browser type, screen resolution and device information
- IP address (anonymised)
- Referral URLs and search terms used to find the site
- Interactions with forms, buttons and other page elements
What Clarity does not collect:
- Clarity automatically masks sensitive input fields such as passwords and payment details
- We have configured Clarity to mask all user input by default
How Microsoft processes this data:
Clarity data is processed by Microsoft in accordance with Microsoft’s Privacy Statement. Microsoft may use the data collected through Clarity to improve its own products and services. Session recordings and heatmap data are retained by Clarity for 30 days.
We use Clarity on the basis of legitimate interest to analyse and improve the usability of our website. You can opt out of Clarity data collection by declining analytics cookies via our cookie banner.
For more information, see Microsoft Clarity’s documentation.
Third Party Services
We use a number of third-party services to operate our website, process orders, and improve our marketing. These services may collect and process your personal data as described below.
Analytics:
- Google Analytics 4 – We use Google Analytics to understand how visitors use our website, including pages visited, time on site, and traffic sources. Google processes this data on our behalf. For more information, see Google’s Privacy Policy. You can opt out using Google’s browser add-on.
Marketing and Advertising:
- Meta (Facebook) Pixel – We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to show you relevant ads on those platforms. Meta may combine this data with information from your Facebook account. For more information, see Meta’s Privacy Policy.
- Pinterest Tag – We use the Pinterest Tag to measure the effectiveness of our advertising on Pinterest. For more information, see Pinterest’s Privacy Policy.
- Microsoft Advertising (Bing UET) – We use Microsoft’s Universal Event Tracking to measure advertising conversions from Bing search ads. For more information, see Microsoft’s Privacy Statement.
- Klaviyo – We use Klaviyo to manage our email marketing. If you subscribe to our mailing list, Klaviyo will process your email address, name, and website browsing activity to send you personalised emails. For more information, see Klaviyo’s Privacy Policy.
- Pixel Manager Pro – We use Pixel Manager to manage the deployment of the advertising tags listed above.
Live Chat:
- Tawk.to – We use Tawk.to to provide live chat support on our website. When you use the chat widget, Tawk.to may collect your name, email address (if provided), and chat transcript. For more information, see Tawk.to’s Privacy Policy.
Reviews:
- Trustpilot – We use Trustpilot to collect and display customer reviews. After your purchase, we may share your name and email address with Trustpilot so they can invite you to leave a review. For more information, see Trustpilot’s Privacy Policy.
Payments:
- Rvvup – We use Rvvup to process payments at checkout. When you make a purchase, your payment details are processed directly by Rvvup and are not stored on our servers. For more information, see Rvvup’s Privacy Policy.
Address Lookup:
- Fetchify (ClickToAddress) – We use Fetchify to provide address autocomplete at checkout. When you begin typing your address, the characters you enter are sent to Fetchify to return matching addresses. For more information, see Fetchify’s Privacy Policy.
All marketing and advertising cookies are only set with your consent via our cookie banner. You can change your preferences at any time by revisiting the cookie settings on our website.
Managing Your Cookie Preferences
When you first visit our website, you will be presented with a cookie banner asking you to accept or decline non-essential cookies. Only strictly necessary cookies (such as those required for your shopping cart and to remember your consent choice) will be set before you make a choice.
You can change your cookie preferences at any time by clicking the cookie settings link in the footer of our website. This will re-display the cookie banner, allowing you to update your choices.
Your options are:
- Accept all cookies – All cookies described in this policy, including analytics, marketing, and functional cookies, will be set.
- Decline non-essential cookies – Only strictly necessary cookies will be set. Analytics, marketing, and functional cookies will be blocked. This means some features, such as live chat and personalised content, may not be available.
You can also control cookies through your browser settings. Most browsers allow you to:
- View what cookies are set
- Delete individual or all cookies
- Block cookies from specific or all websites
- Block third-party cookies
Please note that blocking all cookies may affect the functionality of our website, including your ability to place orders.
For more information about cookies and how to manage them, visit aboutcookies.org or ico.org.uk/for-the-public.
Links to Other Websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Your Data Subject Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights regarding your personal data:
Right of access
You have the right to request a copy of the personal information we hold about you. We will respond within one month of receiving your request, free of charge.
Right to rectification
If any information we hold about you is incorrect or incomplete, you have the right to ask us to correct or complete it.
Right to erasure
You have the right to request that we delete your personal data where there is no compelling reason for us to continue processing it. This is also known as the “right to be forgotten.”
Right to restrict processing
You have the right to ask us to stop processing your personal data in certain circumstances, for example while we verify the accuracy of your data following a challenge.
Right to data portability
You have the right to request that we transfer your personal data to you or to another organisation in a structured, commonly used, machine-readable format.
Right to object
You have the right to object to the processing of your personal data where we are relying on legitimate interests as our lawful basis, including for direct marketing purposes.
Rights related to automated decision-making
You have the right not to be subject to decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects on you.
If you wish to exercise any of these rights, please contact us using our Contact Us information. We will respond to your request within one month. If your request is complex, we may extend this by a further two months, but we will let you know within the first month if this is necessary.
If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected. The retention periods we apply are:
Order and transaction data
We retain this for six years after your last transaction to comply with UK tax and accounting obligations.
Customer account data
We retain this for as long as your account remains active. If your account is inactive for more than two years, we will contact you to confirm whether you wish to keep it, or we will delete it.
Marketing an communication preferences
We retain this until you withdraw your consent or unsubscribe.
Website analytics and cookie data
This is retained in accordance with the retention periods set by each tool. For example, Microsoft Clarity retains session data for 30 days.
Customer support correspondence
We retain this for two years after your query is resolved.
When your data is no longer needed, we will securely delete or anonymise it.
List of Cookies We Collect
The tables below list the cookies we collect and what information they store.
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off.
| Cookie Name | Purpose |
| woocommerce_cart_hash | Helps our website determine when cart contents have changed. |
| woocommerce_items_in_cart | Helps our website determine when cart contents have changed. |
| wp_woocommerce_session_* | Contains a unique code for each customer so that our website knows where to find the cart data in the database. |
| gdpr[allowed_cookies] | Stores your cookie consent preferences. |
| gdpr[consent_types] | Stores the types of consent you have given. |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They are only set with your consent.
| Cookie Name | Purpose |
| _ga | Google Analytics – distinguishes unique users by assigning a randomly generated number. |
| _ga_8N6CFX5KN4 | Google Analytics 4 – maintains session state. |
| sbjs_current | Sourcebuster – tracks the current traffic source for your visit. |
| sbjs_current_add | Sourcebuster – stores additional parameters of the current traffic source. |
| sbjs_first | Sourcebuster – tracks the first traffic source that brought you to the site. |
| sbjs_first_add | Sourcebuster – stores additional parameters of the first traffic source. |
| sbjs_migrations | Sourcebuster – manages data format migrations between versions. |
| sbjs_session | Sourcebuster – tracks your current session. |
| sbjs_udata | Sourcebuster – stores user data including browser and device information. |
| _clck | Microsoft Clarity – stores a unique user identifier. |
| _clsk | Microsoft Clarity – connects page views into a single session recording. |
| CLID | Microsoft Clarity – identifies returning users. |
Marketing Cookies
These cookies are used to deliver advertisements and measure their effectiveness. They are only set with your consent.
| Cookie Name | Purpose |
| _fbp | Meta (Facebook) Pixel – identifies browsers for advertising and site analytics. |
| __kla_id | Klaviyo – tracks visitor activity for email marketing personalisation. |
| _gcl_au | Google Ads – stores a unique identifier to track conversions from ad clicks. |
| _uetsid | Microsoft Advertising (Bing UET) – tracks a session for conversion reporting. |
| _uetvid | Microsoft Advertising (Bing UET) – stores a unique visitor identifier across sessions. |
| _pin_unauth | Pinterest – tracks visitors for Pinterest ad conversion measurement. |
Functional Cookies
These cookies enable additional website features and personalisation. They are only set with your consent.
| Cookie Name | Purpose |
| twk_idm_key | Tawk.to – identifies your session for live chat support. |
| TawkConnectionTime | Tawk.to – tracks the connection time for live chat. |
| twk_uuid_* | Tawk.to – assigns a unique identifier for live chat sessions. |
Data Controller
For the purposes of the UK General Data Protection Regulation (UK GDPR), the data controller is:
Sustainable-Furniture (UK) Ltd
Goonvean Industrial Estate, Drinnick Road, St. Stephen, St. Austell, Cornwall, England, PL26 7QF
Company Registration Number: 6430434
If you have any questions about this privacy policy or how we handle your personal data, you can contact using the contact details at the top of our website.